Thursday, September 09, 2010

Hard Work! Repeat ! Work Hard"

Now I note that it is time for a new intake of masters students to the 2011 MSc Marketing course.

Firstly congratulations on landing a place on a course which will give you a head start in your career in marketing or business otherwise, in providing you with knowledge, skills and not the least attitudes to suceed.

In terms of your career, marketing is not for the faint hearted. It requires a lot of percieverance just to get a career started, even to get interviews or work experience to get half way up to the first rung on the ladder. You have to be very tough or very lucky to get on and in my experience all too many Msc graduates have vaguely wandered into marketing because it sounds interesting, without knowing that it is very, very hard to get into once you finish.

The freddy blog seems to have been read a lot by previous graduates and I will stress again upon the new students, that marketing is a very, very, propostorously competitive profession to get into and then progress within. Please read back over my previous blogs on job hunting and how to get on: your job hunt preparation begins now and will start in earnest in October if you want to make the best possible head way against the larger brand companies.

Marketing is so extremely tough to get into because so many people want to work in it, not just qualified marketeers. Many of those general business graduates want in, many sales people want to move in(degree or no degree) and then you also have all and sundry BA, BSc, for example many psychology graduates, wanting a piece of the action. Then of course, there is the whole oxbridge bunch of medieval historians or theoretical economics who seem to be able to slide into plumb jobs. They have a head start because so many previous brand managers came from the UK's own "ivy league" and follow the "model for success" by recruting back from Oxbridge, Durham and so on.

You will need your luck, but the harder you try in your studies, job hunt and network building, the luckier you will get.. My career languised until one day I took a call and it was the golden opportunity to get a real start. I seized it, although it was pretty mediocre pay, and worked darn hard to learn the practical aspects of marketing on the shop floor of a "through the line" ad agency. After two years, the world so to speak was actually my oyster because the big agencies had stopped training new graduates and prefered experienced people from even much smaller agencies. I moved on to a decent wage and company car and later had the option to move "client side" for fewer working hours.

Read back through my advice and take it as highly opinionated, personal stuff, but remember it is based on the realities of job hunting and building a career. I have worked for 15 years with internet marketing for example, so new technology does not take over from the human hum-drum of pressing flesh and getting yourself a job these days.

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