I think this will be my last post on this topic for a while: I am very keen to help students and recent graduates to get onto a good career train, or as good as it gets in the recession. However the readership is not huge and social media blogs are of more interest to Freddie readers apparently
The American way we often here is "who is recruiting? " : this is a good, direct way of thinking about grabbing opportunities: for these companies, and think company, growth and not job titile, your USPs ? ( unique selling poits)
1. Cheap: think 5 pounds per hour as ok! You can also be relocated cheaply. As going direct and avoiding recruitment consutlatns / bemanners you save them money, especially on a average graduate start package in the recession. Do not, repeat do not, turn down a good opp' on cash, or any opp in marketing right now. In graduate flat pay or "staff" jobs you will work many 12 hour days without moaning! That averages out to about 35% extra work free for marketing departments and suppliers of marketing services.
2. Available: you can start yesterday! As a graduate of 2010. Also you are most likely young/free/single-ish ( lie!) and therefore can relocate. When head count is to be secured by a manager facing "use it or lose it" budgeting, this can get you a job, or when a spotty non marketing graduate with two years photocopying in a boring marketing department has to give 1 months notice, you can be in there!
3: Skilled: at Thinking and Communicating. this does not go without saying, but you should have good skills here otherwise get out of marketing asap
4. knowledgeable: The MSc is very useful for more strategic approaches to business, which is useful believe me, even if you are not steering any strategy yourself, you have to interpret it and place actions within the mission statement for the company and your department. Once again on balance you are of higher value to the company than all and sundry sales-reps and marketing assistents sans education in the very art, especially if your first degree or work experience from before is relevant.
The last is only any good when coupled to no.3, with numbers one and two being deal closers.
Once in a job you can use the other job jumping techniques to get onto a better career ladder if need be. See my last post on recruitment consutlants.